Kola Marque Tonique et Apertif
Known as the father of the modern poster, Jules Chéret (1836 – 1932) was a French painter and lithographer. He worked on everything from theater to advertising. Kola Marque was one of the many fortified wines available in turn-of-the-century France. These products, made with coca or coffee, were sold to stimulate the body and spirit —not as a medicine, however, but as an aperitif. Here Cheret depicts a North African dancer with a bottle in her hand. It is a simple poster, and his design is inhibited by the inclusion of too much text, which was a classic mistake made by early advertising clients.
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