Folies-Bergere: La Loie Fuller

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Loie Fuller was a magic spectacle in turn-of-the-century Paris, a dancer with a unique act, simple in conception but dazzling in execution, in which she draped herself in yards of shimmering, gauzy fabric and swirled around on the stage illuminated by many-coloured spotlights. The result was an iridescent phantasmagoria which fascinated Paris and the rest of Europe for years, made Miss Fuller a major celebrity, and created a whole school of dancing with emphasis on visual effects. This is one of many posters created by leading artist everywhere for this great American star. Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.