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The Cinzano family were a business dating back to the 16th century but in 1757 they were granted a license to make Brandy. The first version was made with raisins, cinnamon, cloves, mugwart, and dittany. This brandy eventually became the standard drink of Europe. Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.

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