The Salvation Army Lassie
Poster showing a young woman in uniform carrying a tray of doughnuts, and a soldier with a doughnut gesturing toward her approvingly, Text reads, "Oh, boy! That's the girl! The Salvation Army lassie--keep her on the job. Nov. 11th - 18th 1918 United War Work Campaign." Since 1917, when a cheerful Salvation Army lassie handed a fresh doughnut to a homesick doughboy in France, The Salvation Army doughnut has symbolized loving concern for those in the armed forces.