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We Can Do It!

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The most iconic image from the second World War. A woman working rivets in a traditional male role, became known as "Rosie the Riveter." "We Can Do It!" is an American wartime propaganda poster produced by J. Howard Miller (1918–2004) in 1943 for Westinghouse Electric as an inspirational image to boost worker morale. The poster is generally thought to be based on a black-and-white wire service photograph taken of a Michigan factory worker named Geraldine Hoff. During the war the image was strictly internal to Westinghouse, displayed only during February 1943, and was not for recruitment but to exhort already-hired women to work harder.

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